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SUMMARY:Public Policy Lecture: Inside the Nudge Unit\, how small changes c
 an make a big difference - Dr David Halpern\, Director\, Behavioural Insig
 hts Team
DTSTART:20151203T180000Z
DTEND:20151203T190000Z
UID:TALK62569@talks.cam.ac.uk
CONTACT:Dr Charlotte Sausman
DESCRIPTION:In 2010\, David Cameron set up the Behavioural Insights Team (
 BIT) also known as the ‘Nudge Unit’ at Number 10 Downing Street\, whic
 h uses behavioural economics to examine and influence human behaviour\; to
  ‘nudge’ us to make better decisions. Dr David Halpern\, a behavioural
  scientist\, has headed up BIT\, now a social purpose company\, since 2010
 . The approach is to make small changes to policy to lead to improvements 
 across tax\, healthcare\, pensions\, employment\, crime reduction\, energy
  conservation and economic growth. In this lecture David will draw on his 
 2015 book\, Inside the Nudge Unit\, to reflect on the nudge approach and t
 he application of behavioural economics to public policy. \n\nThis lecture
  is presented by the Public Policy Strategic Research Initiative (SRI)\, M
 asters in Public Policy (MPP)\, Centre for Science and Policy (CSaP) and C
 ambridge University Science and Policy Exchange (CUSPE). 
LOCATION: LectureTheatre I\, Cambridge Judge Business School\,Trumpington 
 Street\, University of Cambridge CB2 1AG Cambridge
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