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SUMMARY:BHRU Annual Lecture 2016 - Electronic cigarettes: a disruptive tec
 hnology? - Linda Bauld\, Professor of Health Policy\, Director of the Inst
 itute for Social Marketing\, and Dean of Research at the University of Sti
 rling. 
DTSTART:20160421T170000Z
DTEND:20160421T183000Z
UID:TALK62961@talks.cam.ac.uk
CONTACT:Saphsa Codling
DESCRIPTION:We are pleased to announce that the 2016 Behaviour and Health 
 Research Unit (BHRU) annual lecture\, in association with the Centre for S
 cience and Policy\, will be given by Linda Bauld\, Professor of Health Pol
 icy\, Director of the Institute for Social Marketing\, and Dean of Researc
 h at the University of Stirling. Linda is also Deputy Director of the UK C
 entre for Tobacco and Alcohol Studies and serves as Cancer Research UK’s
  cancer prevention champion (the CRUK/BUPA Chair in Behavioural Research f
 or Cancer Prevention). Linda is a former scientific adviser on tobacco con
 trol to the UK government and currently chairs a number of policy and rese
 arch committees in Scotland and England. With a background in applied poli
 cy research\, Linda’s current research focuses on the evaluation of publ
 ic health interventions. Linda has also conducted studies on drug and alco
 hol use\, inequalities in health and\, most notably\, on tobacco control a
 nd smoking cessation. \n\nThis lecture will outline what we know about who
  uses e-cigarettes and for what purpose\, summarise current evidence on th
 eir effectiveness for smoking cessation\, and discuss their safety - parti
 cularly when compared with tobacco and their uptake by young people and ne
 ver-smokers.\n\nElectronic cigarettes were first patented in China in 2004
  and became available in the UK from 2010/11. Since then\, their popularit
 y has grown and there are now more than 2.6 million e-cigarette users (vap
 ers) in the UK. They have become the most popular aid to stopping smoking\
 , and are more widely used than licensed medications and existing services
 . However\, e-cigarettes remain controversial and the evidence on their be
 nefits and harms is contested. Professor Bauld will describe the current r
 egulatory framework for these devices and how this will change following t
 he introduction of the EU Tobacco Products Directive from 2016. Future pri
 orities and opportunities for research on e-cigarettes will also be explor
 ed.\n\nTo register for the talk click "here":http://www.csap.cam.ac.uk/eve
 nts/behaviour-and-health-research-unit-2016/signup/ \n
LOCATION:Riley Auditorium\, The Gillespie Centre\, Clare College
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