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SUMMARY:A scientific approach to international development: the case of ma
 ss media in Africa (King's/Cambridge-Africa Seminar) - Roy Head\, CEO\, De
 velopment Media International (DMI: http://www.developmentmedia.net)
DTSTART:20160510T163000Z
DTEND:20160510T173000Z
UID:TALK63682@talks.cam.ac.uk
CONTACT:Dr Pauline Essah
DESCRIPTION:It is widely assumed that media campaigns are an effective way
  to change behaviours in developing countries\, including in Africa. Howev
 er\, there is little robust evidence for this. Media campaigns are often s
 een as ‘too hard to measure’\, but donors are losing patience with thi
 s attitude and are sometimes reluctant to fund them\, despite their likely
  impact and cost-effectiveness. This talk will explore the ways in which m
 edia campaigns can be robustly evaluated to prove that they are effective 
 interventions for improving health and other social outcomes at scale in d
 eveloping countries\, such as those in Africa\, and the challenges in doin
 g so. For more information about DMI\, visit http://www.developmentmedia.n
 et.
LOCATION:Audit Room\, King's College\, Cambridge\, CB2 1TS
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