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SUMMARY:Predicting Psychology from Social Media Data - Dr David Stillwell 
 - Judge Management School\, University of Cambridge
DTSTART:20160210T140000Z
DTEND:20160210T150000Z
UID:TALK63799@talks.cam.ac.uk
CONTACT:David Greaves
DESCRIPTION:An increasing proportion of our lives is mediated through digi
 tal devices. Such data records our decisions\, preferences and association
 s\, and so is psychologically very meaningful. Using the myPersonality.org
  database of 6 million users' responses to a personality questionnaire\, w
 e use machine learning methods to predict intimate traits like personality
  and IQ from Facebook Likes and status updates. In some instances\, person
 ality predictions from social media are more valid than self-report\; the 
 computer knows you better than you know yourself. We apply psychological p
 redictions to real-life marketing studies\, and also show from a record of
  bank transactions that people are happier when they buy products and serv
 ices that match their psychology.\n
LOCATION:Lecture Theatre 1\, Computer Laboratory
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