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SUMMARY:Power and governance in the digital games industry supply chains -
  Afonso Fleury and Maria Tereza Leme Fleury
DTSTART:20160129T100000Z
DTEND:20160129T104500Z
UID:TALK64147@talks.cam.ac.uk
CONTACT:Yongjiang Shi
DESCRIPTION:Afonso Fleury and Maria Tereza Leme Fleury would like to intro
 duce their new thoughts on supply networks based on their recent research 
 work in digital game industry.\n\nPower has held a secondary position in m
 ost supply chain analysis\, driving authors like Cox (JSCM 1999\, 2001) to
  alert researchers and practitioners about the risks of such parsimonious 
 attention. Analyses either take a lead firm perspective in which power is 
 taken for granted or take it implicitly due to measurement difficulties. T
 he concept of power comes out in a more explicit way in the Global Value C
 hains (GVC) literature\, through the governance and upgrading concepts. In
  order to advance the understanding of power and governance in supply chai
 ns we discuss how non-lead firms located in emerging countries manage powe
 r relationships to upgrade in the supply chain. That is done through a mul
 tiple cases study of Brazilian firms in the digital games industry.
LOCATION:Seminar Room 1\, IfM\, 17 Charles Babbage Road
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