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SUMMARY:When To Go It Alone: Startups\, Alliances\, and Resource Accumulat
 ion - Professor Bart Vanneste\, Associate Professor (Reader) in the Strate
 gy &amp\; Entrepreneurship group of UCL School of Management 
DTSTART:20160301T123000Z
DTEND:20160301T133000Z
UID:TALK64608@talks.cam.ac.uk
CONTACT:Crystal
DESCRIPTION:The high failure rate of startups is well known. One way to ov
 ercome this liability of newness is to form an alliance. An alliance provi
 des access to a partner's resources\, but we argue that it may also inhibi
 t the development of a startup's own resources. A startup thus faces a tra
 de-off not only whether but also when to partner. We study this trade-off 
 using data on media entrepreneurs launching new channels on YouTube and th
 e alliances they form with Multi-Channel Networks (e.g.\, for product deve
 lopment\, programming\, funding\, partner management\, digital rights mana
 gement\, and monetization). We argue that younger and weaker startups bene
 fit less from forming alliances than older and stronger startups do. We fi
 nd this is the case and that younger and weaker startups incur performance
  penalties in the order of 10–30% when forming an alliance compared to n
 ot forming an alliance
LOCATION:Cambidge Judge Business School\,  W4.03
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