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SUMMARY:Are smartphone messaging apps and traditional telecommunication se
 rvices substitute goods? - Nicolas Karsten\, Duesseldorf Institute for Com
 petition Economics (DICE)
DTSTART:20160229T143000Z
DTEND:20160229T145500Z
UID:TALK64857@talks.cam.ac.uk
CONTACT:Alastair Beresford
DESCRIPTION:Smartphone messaging apps\, such WhatsApp\, Snapchat\, Skype a
 nd Facebook Messenger have experienced strong growth in the last few years
  - they have become a part of everyday life for hundreds of millions of us
 ers. This talk explores whether messaging apps are what economists call _s
 ubstitute goods_. In other words\, do users of smartphone messaging apps m
 ake less use of traditional mobile services\, such as text messaging or ph
 one calls\, or are messaging apps complementary to these traditional servi
 ces? We explore this question by looking at smartphone usage data over the
  last four years\, gathered from over 20\,000 handsets running Device Anal
 yzer. Our initial results for the Norwegian market\, with 700 users\, sugg
 est that mobile messaging apps are a complementary good and have little in
 fluence on traditional mobile services.
LOCATION:Room SS03\, Computer Laboratory\, William Gates Building
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