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SUMMARY:Play Like A Girl - Mindy Abovitz
DTSTART:20160318T170000Z
DTEND:20160318T183000Z
UID:TALK65113@talks.cam.ac.uk
CONTACT:Pamela Burnard
DESCRIPTION:*Mindy Abovitz*\, publisher of Tom Tom Magazine\, the only med
 ia company in the world dedicated to female drummers\, will discuss the ne
 cessity of good representation in the media\, her start at the drums and t
 he magazine\, and the pros and cons of niche marketing (and identities). \
 n\nMindy is a self taught drummer and drum machine programmer with a Maste
 rs in Media Studies from The New School. She started Tom Tom Magazine\; th
 e first and only magazine about female drummers\, in 2009. Tom Tom is full
  color print magazine based out of NYC that is currently distributed globa
 lly and is carried by Guitar Centers and Barnes & Noble nationwide. The ma
 gazine is also available for free in all Ace Hotels. She hopes to impact t
 he music industry through print media\, new media\, showcases\, panels and
  community interactions and see a 50% increase of female drummers in the n
 ext ten years. \n\nThe magazine has a feminist mission and seeks to raise 
 awareness about female percussionists from all over the world and hopes to
  inspire women and girls of all ages to drum\, while strengthening and bui
 lding the community of otherwise fragmented female musicians. Mindy has le
 ctured\, performed and held panels at: University of Cambridge\, Smith Col
 lege\, NYU\, Sarah Lawrence\, Carnegie Melon\, UCSD\, UCLA\, CalArts\, RIS
 D\, The Apple Store\, Perez Art Museum Miami and MoMA PS1 amongst many oth
 er institutions. She has received press in Creative Review\, Business Insi
 der\, FADER Magazine\, i-D\, BUST\, Miami New Times\, LA Weekly\, Miami He
 rald\, Gawker and The Smithsonian. She is a receiver of the 2016 She Rocks
  Award. www.tomtommag.com\n
LOCATION:DMB 2S4\, Faculty of Education\, Hills Road\, Cambridge CB2 8PH
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