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SUMMARY:Maternal Health in Uganda: Listen Intelligently to Local Voices co
 mbining Language and Technology - Claudia Abreu Lopes\, Africa's Voices
DTSTART:20160429T110000Z
DTEND:20160429T120000Z
UID:TALK65783@talks.cam.ac.uk
CONTACT:Kris Cao
DESCRIPTION:This seminar explores the challenges of analysing SMS data fro
 m interactive radio shows in local languages. We focus on a pilot aimed at
  understanding the collective beliefs of radio audiences in Central Uganda
  related to complications during and just after pregnancy. Combining conte
 xtual knowledge with data science and social science\, we identified the p
 erceived causes of pre-eclampsia and gender differences related to the loc
 us of causality. The potential of applying our tools and methods to analys
 e textual data in low or no resource languages will be discussed. \n\nAfri
 ca’s Voices Foundation provides detailed insights into the views and pri
 orities of remote\, under-served and bottom-of-the-pyramid social groups m
 ainly in East Africa. We work on behalf of social service providers and po
 licymakers to engage communities in inclusive ways on broadcast and new me
 dia\, such as through local language radio discussions. We then analyse th
 e multitude of conversational data for insights into the community's views
  and opinions. This unique service enables organisations to build a deeper
  understanding of target groups\, which can be used to design services and
  evaluate effectiveness.
LOCATION:FW26\, Computer Laboratory
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