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SUMMARY:Understanding Value for Sustainability - Dr Doroteya Vladimirova (
 University of Cambridge)
DTSTART:20160429T090000Z
DTEND:20160429T094500Z
UID:TALK66000@talks.cam.ac.uk
CONTACT:Yongjiang Shi
DESCRIPTION:Doroteya Vladimirova from Centre for Industrial Sustainability
  (CIS) is going to share her thoughts on value.  "Mastering how value is c
 reated in a business is essential to the long-term success of any company.
  It is widely known that a business model expresses how a company creates\
 , delivers and captures value. Being able to recognise where value is bein
 g captured and where it is not\, therefore\, plays an important part in bu
 siness model innovation. The Cambridge Value Mapping Tool has been develop
 ed and refined over the last five years by researchers at the Centre for I
 ndustrial Sustainability. It uses a structured and visual approach to iden
 tify ‘value uncaptured’ in the form of failed value exchanges: value m
 issed\, destroyed\, surplus\, and absence. The exchange of value is analys
 ed through the lens of each stakeholder in the business network\, with the
  natural environment and society each being given its own voice and stake 
 in the business. The tool gives practitioners a new way to gain a deeper u
 nderstanding of value and create new economic\, social\, and environmental
  benefits for their business. It has been widely used in industry both thr
 ough group workshops and bespoke in-house workshops. The tool is also used
  as teaching material at the University of Cambridge and other academic in
 stitutions."
LOCATION:Seminar Room 2\, IfM\, 17 Charles Babbage Road
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