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SUMMARY:A Non-Conflictual Pathway of Change by the Marginalized: Interstit
 ial Positioning and Logic Integration - Dr Charlene Zietsma (Schulich Scho
 ol of Business\, York University)
DTSTART:20160516T113000Z
DTEND:20160516T130000Z
UID:TALK66071@talks.cam.ac.uk
CONTACT:Rene Wiedner
DESCRIPTION:Change in highly institutionalized environments is often diffi
 cult because it involves unlocking normative\, cognitive and regulative me
 chanisms that maintain current regimes\, and it often threatens elite inte
 rests. Marginalized actors who desire changes in institutional arrangement
 s may not have the influence to make them happen\, and contestation may no
 t be a “safe” strategy. We examine a social enterprise and movement of
  Japanese housewives seeking to improve the life of Japanese citizens. Gui
 ded by a consistent set of core values connected to a marginalized societa
 l logic\, the “life logic”\, the Seikatsu Club and its associated netw
 ork of organizations\, engaged in continuous innovations in interstitial l
 ocations\, creating new organizational forms as bridging structures from t
 he periphery to dominant spheres.  Such organizational forms\, moreover\, 
 were different enough that they did not attract much attention or sanction
  from dominant players\, because they operated outside dominant fields.  T
 he Seikatsu Club’s life logic became the legitimating factor\, both inte
 rnally and externally\, for the pursuit of change.  More importantly\, thr
 ough those bridging structures\, the core values of the Seikatsu Club spil
 led over into the mainstream political and economic structures\, causing r
 everse adaptation\, hence achieving social change without evoking direct c
 ontestation.  Our study shows how marginalized actors can effect instituti
 onal change without contestation and conflict through pragmatic\, values-d
 riven action in interstitial spaces.\n\nAll are welcome to attend! Free li
 ght lunch provided!\n\nBio:\nDr. Charlene Zietsma is Associate Professor a
 nd Ann Brown Chair of Organization Studies and Director of Entrepreneurshi
 p at the Schulich School of Business\, York University in Toronto\, Canada
 .  Charlene’s research focuses on the multilevel\, multi-actor processes
  leading to significant\, large-scale social innovation and change\, using
  lenses of institutional theory\, social movements and entrepreneurship.  
 She primarily focuses on empirical contexts associated with transitions to
 ward social and environmental sustainability.  Charlene has published arti
 cles in Administrative Science Quarterly\, Academy of Management Journal\,
  Organization Science\, Organization Studies\, Journal of Business Venturi
 ng and others.  She is a Senior Editor for Organization Studies\, and serv
 es on the editorial board for several other journals.  She is co-editing s
 pecial issues/themed sections on institutional complexity\, emotions and i
 nstitutions and social innovation in Strategic Organization\, Organization
  Studies and Business and Society\, respectively.   Charlene has held a vi
 siting Chair of Excellence at Universidad Carlos III in Madrid in 2015/201
 6 and has been a visiting scholar at University of Sydney\, University of 
 Technology Sydney\, University of Queensland\, and Queensland University o
 f Technology in 2016
LOCATION:Judge Business School\, W2.02
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