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SUMMARY:A Capital Appetite: The Political Economy of UK Sugar Consumption 
  - Dr Ben Richardson\, Associate Professor in the Department of Politics a
 nd International Studies at the University of Warwick.
DTSTART:20161019T113000Z
DTEND:20161019T123000Z
UID:TALK67934@talks.cam.ac.uk
CONTACT:Paul Browne
DESCRIPTION:The consumption of sugar is about more than its intrinsic swee
 tness. To explain why it is ingested in dangerously high quantities\, we n
 eed to appreciate its appeal to the businesses that supply and shape our c
 ollective diets. Whether suspending shelf-life\, modifying meal times or e
 ncouraging over-eating\, the properties of sucrose have been extremely use
 ful in helping industrial food manufacturers subvert the natural and cultu
 ral rules governing what can be eaten\, when\, and in what quantities. Thi
 s has been underpinned by supportive state policy governing sugar producti
 on and trade\, and light-touch consumer protection. However\, as the propo
 sed soft drinks levy and post-Brexit agricultural reforms suggest\, this p
 olitical settlement is not beyond challenge.
LOCATION:Meeting rooms\, Level 4 Institute of Metabolic Sciences\, Addenbr
 ooke’s Treatment Centre (ATC)
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