BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Talks.cam//talks.cam.ac.uk//
X-WR-CALNAME:Talks.cam
BEGIN:VEVENT
SUMMARY:Creativity and discourse strategies in recent Spanish social prote
 st movements - Manuela Romano Mozo (Universidad Autonoma de Madrid)
DTSTART:20161103T163000Z
DTEND:20161103T183000Z
UID:TALK68747@talks.cam.ac.uk
CONTACT:Valentina Colasanti
DESCRIPTION:Languages are constantly changing\; nevertheless\, there are s
 pecific social contact situations\, in which speakers share the same immed
 iate communicative needs and purposes\, which accelerate linguistic change
  processes and creativity. Social protest movements resemble contact langu
 age situations in many ways and can thus be considered real ‘laboratorie
 s’ in which to observe discourse creativity strategies on site.\n\nThe d
 iscourse of social protest movements\, slogans and movement names in the m
 ain\, are good examples of ‘extreme’ linguistic creativity since they 
 share a same communicative need: to express an urgent and growing feeling 
 of outrage\; and specific purposes: to denounce the social\, political and
  economic reasons behind the outrage\, as well as to persuade interlocutor
 s to join the movements and make sure their demands reach politicians. The
 se factors\, together with the immediacy of social networks\, increases cr
 eativity as the new meanings and coinages can be captured and spread onlin
 e without any control by the more traditional mass media.\n\nTo this aim\,
  and following the latest work in socio-cognitive approaches to discourse 
 analysis and creativity (Cameron & Deignan 2006\; Kövecses  2010\, 2015\;
  Semino\, Deignan & Littlemore 2013\; Romano 2013\, 2014\; Romano & Porto 
 2016)\, this talk shows how one of the most productive linguistic creativi
 ty strategies\, metaphor\, is used within recent Spanish protest movements
  (2011- today). More specifically\, I show (i) how slogans are created und
 er the pressure of the specific topic of discourse (political and economic
  crisis)\, the physical locations chosen by protesters (Puerta del Sol)\, 
 and the more general background of Spanish culture\; and (ii) how the most
  salient and active experiences within the community are more prone to met
 aphorical creativity\, as they are recontextualized or readapted from one 
 social protest to another\, even crossing to new domains and uses\, as in 
 the case of the Marea (Tide)-Movement. 
LOCATION:GR06/7 English Faculty
END:VEVENT
END:VCALENDAR