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SUMMARY:Can mobile phones help people quit smoking? - Dr. Felix Naughton\,
  Senior Lecturer in Health Psychology\, University of East Anglia
DTSTART:20170210T174500Z
DTEND:20170210T191000Z
UID:TALK69121@talks.cam.ac.uk
CONTACT:48137
DESCRIPTION:Mobile health (mHealth) interventions have become the most acc
 essible type of behaviour change support worldwide. Four out of five UK ad
 ults now own a smartphone and over half of smartphone owners in developed 
 countries are estimated to have downloaded at least one health app. While 
 these types of interventions are typically very low cost\, the vast majori
 ty of available mHealth interventions are not evidence based or even evide
 nce informed. Therefore\, we cannot assume they are doing much\, if any\, 
 good\, or worse\, they may be doing harm. Therefore\, for a cash-strapped 
 health service to invest in such interventions\, (cost) effectiveness need
 s to be demonstrated. My talk will focus on the development and evaluation
  of several theory guided\, automated\, interactive and individually tailo
 red smoking cessation mHealth interventions. This will include SMS text me
 ssaging systems (MiQuit and iQuit) and the world's first context aware smo
 king cessation smartphone app (Q Sense). \n
LOCATION:Wolfson College\, Gatsby Room
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