BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Talks.cam//talks.cam.ac.uk//
X-WR-CALNAME:Talks.cam
BEGIN:VEVENT
SUMMARY:Challenges and opportunities in the use of Internet data for insig
 hts on medicine - Elad Yom-Tov (Microsoft Research)
DTSTART:20170209T110000Z
DTEND:20170209T120000Z
UID:TALK69542@talks.cam.ac.uk
CONTACT:Mohammad Taher Pilehvar
DESCRIPTION:The majority of Internet users turn to the web for information
  when they have a medical concern. The data generated while users seek suc
 h information\, and more generally when browse the Internet for work and p
 leasure\, represent a potential boon for medical research. During the past
  decade these data have proven valuable where the most patient activity ha
 ppens online\, where internet data provides a more sensitive indicator tha
 n that attainable from traditional sources\, and where reports from people
  suffer from significant reporting bias. However\, extracting relevant ins
 ights entails overcoming several challenges\, including processing of unst
 ructured text\, identification of relevant cohorts\, causal inference from
  retrospective analysis\, and the preservation of privacy.  \nIn my talk I
  will exemplify some of the ways we have developed for overcoming the chal
 lenges in Internet data and the insights we have gained from these data. I
  will show how people who share the same medical condition can be identifi
 ed from their anonymized search engine queries\, making possible early scr
 eening for ovarian and cervical cancers as well as discovery of risk facto
 rs for disease. I will discuss the use of Internet data in evaluating the 
 success of influenza vaccination campaigns\, and for tracking the paramete
 rs of seasonal epidemics.
LOCATION: SR-24\, English Faculty Building\, 9 West Road (Sidgwick Site)
END:VEVENT
END:VCALENDAR