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SUMMARY:Value Uncaptured Perspective for Sustainable Business Model Innova
 tion - Miying Yang (University of Cambridge)
DTSTART:20161209T100000Z
DTEND:20161209T104500Z
UID:TALK69573@talks.cam.ac.uk
CONTACT:Yongjiang Shi
DESCRIPTION:Sustainability has become one of the key factors for long-term
  business success. Recent research and practice show that business model i
 nnovation is a promising approach for improving sustainability in manufact
 uring firms. To date business models have been examined mostly from the pe
 rspectives of value proposition\, value capture\, value creation and deliv
 ery. There is a need for a more comprehensive understanding of value in or
 der to promote sustainability. This paper proposes value uncaptured as a n
 ew perspective for sustainable business model innovation\, and develops fo
 ur forms of value uncaptured: value surplus\, value absence\, value missed
  and value destroyed. This paper also proposes a framework of using value 
 uncaptured for sustainable business model innovation. This framework has b
 een validated in case studies in six product-service systems firms with ad
 vanced manufacturing technologies. The empirical studies identify 26 main 
 sources of value uncaptured throughout the product life cycle. The finding
 s show that (a) the new perspective of value uncaptured can help manufactu
 ring firms understand the negative aspects of their business models\; (b) 
 the four forms and 26 sources can assist firms in identifying value uncapt
 ured in a structured way\; and (c) the identified value uncaptured can tri
 gger the discovery of new value opportunities which lead to new business m
 odels with higher sustainable value.  This paper extends the existing stud
 ies on business models from the perspectives of value proposition\, captur
 e\, creation and delivery\, to value uncaptured. The proposed framework ha
 s helped firms identify value opportunities that trigger the innovation of
  sustainable business models. Therefore\, this paper contributes to both t
 heory and practice in the field of sustainable business models innovation.
LOCATION:Seminar Room 2\, IfM\, 17 Charles Babbage Road
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