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SUMMARY:A EXPERIMENT TESTING FOR MORAL LICENSING IN SUPERMARKET SHOPPING -
  Dr Luca Panzone\, Newcastle University
DTSTART:20170222T160000Z
DTEND:20170222T170000Z
UID:TALK69929@talks.cam.ac.uk
CONTACT:Ingrid Cizaite
DESCRIPTION:There is extensive experimental research on consumer behaviour
  which involves  making  a single choice. This limits the understanding of
  how past decisions influence current ones. In particular the notion of mo
 ral licensing (applied to  environmentally-friendly choices) implies an in
 itial  “desirable” act (e.g. purchasing organic fruit) may license the
  consumer to undertake subsequent “undesirable” acts (e.g. purchasing 
 an environmentally damaging meat product) because she may believe she has 
 met her “environmental goal”. The objective of this study is to use an
  experimental online supermarket setting designed to be  incentive-compati
 ble to study shopping behaviour over two episodes in order to assess wheth
 er moral licencing occurs and whether it is affected by a public policy in
 tervention in the form of a carbon tax. We show that recalling past enviro
 nmentally friendly behaviour (and  the amount of carbon saved by such beha
 viour) does not result in moral licensing\, and only affects behaviour whe
 n supported by a carbon tax.  \n\nDr Luca Panzone is a Lecturer in Consume
 r Behaviour\, and joined Newcastle in 2014. His research interests focus o
 n the analysis of social problems related to agriculture\, food and the en
 vironment. In particular\, his interest is mainly focused on the analysis 
 of food consumption and demand from a quantitative\, applied micro-econome
 tric perspective on households and consumers. 
LOCATION:Mill Lane Lecture Room 1
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