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SUMMARY:Fertility Marketing and &quot\;Consumer Self-Spectacularisation&qu
 ot\; - Jennifer Takhar - Paris Chamber of Commerce
DTSTART:20170301T123000Z
DTEND:20170301T140000Z
UID:TALK71337@talks.cam.ac.uk
CONTACT:Chantal Nowak
DESCRIPTION:The fourth-wave feminist movement has been celebrated as a rev
 ival of feminism that is driven by the power of the Internet and social me
 dia to challenge gender inequity. Through a rhetorical deconstruction of c
 ustomer online testimonials from three American fertility websites I chall
 enge the liberatory claims attached to fourth-wave expression. What emerge
 s through this investigation is the user-generated complicity of consumers
  who are encouraged to buy into an infertility cure but who also inadverte
 ntly compound gendered perceptions of reproductive health.
LOCATION:Sociology Department Seminar Room\, Free School Lane
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