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SUMMARY:Wolfson-HAT Symposium Week 2: Personal Data\, Industry and Markets
  - Dr Irene Ng\, Senior Member of Wolfson College
DTSTART:20170322T173000Z
DTEND:20170322T193000Z
UID:TALK71709@talks.cam.ac.uk
CONTACT:Sheila Betts
DESCRIPTION:Covering areas such as personal data as a commodity that fuels
  $31b of the advertising economy\, exchange mechanisms\, transactions\, in
 dustry practices\, monetization\, dataification\, digitization.\n\nThis se
 ssion will be chaired by Professor Irene Ng.\n\nBook here: https://www.eve
 ntbrite.co.uk/e/wolfson-hat-annual-symposium-on-the-digital-person-tickets
 -31210383096\n\nWill a primary personal data market eliminate the secondar
 y personal data black market?\nAn Ad economy of US$31b is able to spur gro
 wth on the Internet to the extent that it can finance fake news. Personal 
 data is one of the world’s more precious commodities and it is now trade
 d in illegal markets where companies buy them to string the data together\
 , identify individuals and use the data to target them for advertising. Th
 e effectiveness such targeting is increasing because the supply of persona
 l data is increasing through more Internet and Internet of Things services
 . Will creating a primary data market cannibalise the secondary market? I 
 will present the HATDeX initiative to allow companies to issue private dat
 a accounts to users that allow them to control and exchange their own data
  directly and also use them to integrate with existing internet services.\
 nIrene is a Professor of Marketing and Service Systems and the Director of
  the International Institute for Product and Service Innovation at WMG\, U
 niversity of Warwick. She is also a Senior Member at Wolfson College\, Cam
 bridge. Irene was an entrepreneur and practitioner for 16 years before swi
 tching to an academic career. During her time in industry she occupied a n
 umber of senior positions in industry rising to become CEO of SA Tours and
  Travel group of companies (Singapore\, Malaysia\, China and UK) and found
 ed Empress Cruise Lines\, a company with an annual turnover of USD250m whi
 ch she sold in 1996. An industrial economist through her doctoral training
 \, Irene’s research lies in the trans-disciplinary understanding of valu
 e and the design of markets and economic/business models. She is the recip
 ient of several ESRC fellowship appointments\, including being one of the 
 6 UK Advanced Institute of Management (AIM) research Services Fellows\, th
 e ESRC/NIHR Placement Fellow and more recently\, one of the five ESRC/Inno
 vateUK Innovation Caucus Thought leaders. Both an entrepreneur and an acad
 emic\, Irene is passionate about the link between practice and research. S
 he is an advisor to startups on new financial models in digital businesses
 .\n
LOCATION:The Lee Hall\, Wolfson College
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