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SUMMARY:The half-life of human altruism - Dr. Sander van der Linden (Unive
 rsity of Cambridge)
DTSTART:20170608T120000Z
DTEND:20170608T133000Z
UID:TALK72970@talks.cam.ac.uk
CONTACT:Luke Slater
DESCRIPTION:Decades of research in the behavioral sciences has shown that 
 people are quite willing to help others in need. What remains unclear\, ho
 wever\, is whether people derive a similar sense of “warm-glow” from c
 ooperating in more abstract and depersonalized social dilemmas such as hel
 ping to save the environment. Moreover\, although network contagion effect
 s increasingly allow social causes to reach a large number of interconnect
 ed individuals fast\, efficiently\, and at low cost\, little is known abou
 t the duration of such viral prosociality. I’ll review evidence from thr
 ee studies\, from saving energy to the ALS Ice Bucket Challenge\, to help 
 carve out a research agenda for understanding the evolving nature of human
  altruism in the twenty-first century. 
LOCATION:Castle Teaching Room\, Cambridge Judge Business School
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