BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Talks.cam//talks.cam.ac.uk//
X-WR-CALNAME:Talks.cam
BEGIN:VEVENT
SUMMARY:Socialising the Genome: talking to patients about genetics - Dr An
 na Middleton\, Head of Society and Ethics Research at Wellcome Genome Camp
 us
DTSTART:20170613T130000Z
DTEND:20170613T143000Z
UID:TALK72975@talks.cam.ac.uk
CONTACT:Lucy Lloyd
DESCRIPTION:Given that the vast majority of the public have never heard of
  genomics\, how could we describe this to them? We know that science (and 
 in particular genomics) has the potential to create a power differential b
 etween ‘expert’ and other\; the net result being that people are put o
 ff even trying to engage.  \n\n"Socialising the Genome” research project
  aims to understand how to make genomics a more social concept\, developin
 g evidence-based narratives that can open up this complex\, somewhat arcan
 e field to wider public understanding. \n\nBuilding on the results of focu
 s groups\, 6 delightfully quirky animations were created which explore dif
 ferent methods for starting a conversation about genomics. These were then
  measured for likability\, interest and informational content amongst a re
 presentative British public. \n\nAs genomic medicine advances from lab to 
 clinic\, looking set to affect all our lives at one time or another\, ther
 e is a real and pressing need for public engagement projects like Socialis
 ing the Genome. Without getting a public conversation started\, there is a
  risk that confusion\, mistrust and even pseudo-science will rush in to fi
 ll the gap.  \n\nAnna Middleton (Head of Society and Ethics Research at We
 llcome Genome Campus) is a psychologist and genetic counsellor who will sh
 are her work on public attitudes towards issues within genomics and the in
 novative methods she has used to engage them in research. \n
LOCATION:Large Seminar Room\, Institute of Public Health\, Forvie Site\, R
 obinson Way\, Cambridge CB2 0SR
END:VEVENT
END:VCALENDAR