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SUMMARY: TEG Seminar Series 2007: Professor David Evans - Lecturer at Univ
 ersity of Chicago Law School\, Founder of Market Platform Dynamics\, and M
 anaging Director of Global Competition Policy Practice and Vice Chairman o
 f LECG Europe
DTSTART:20070509T130000Z
DTEND:20070509T140000Z
UID:TALK7434@talks.cam.ac.uk
CONTACT:Paul H
DESCRIPTION:We are delighted to announce that the first of this term's Tec
 hnology Enterprise Group seminars will be given by David S. Evans\, Lectur
 er at University of Chicago Law School\, Founder of Market Platform Dynami
 cs\, and Managing Director of Global Competition Policy Practice and Vice 
 Chairman of LECG Europe. The details of his talk are as follows:\n\n*Title
 : “Catalysts and The New Economics of Business”*\n\nDate: Wednesday 9t
 h May\nTime: 14:00 - 15:00\nLocation: Seminar Room A\, Institute for Manuf
 acturing\, Mill Lane\, Cambridge. "Click here for map":http://www.ifm.eng.
 cam.ac.uk/service/maps/\n\nIt would be very helpful if you could send me a
 n email to let me know if you plan to attend this event so that we can pre
 pare enough handouts.\n\n*Abstract:*\nSome of the world’s most influenti
 al businesses are catalysts – businesses that unleash the hidden value t
 hat comes from getting different groups of customers together on the same 
 platform and allowing them to interact. Think Lloyds of London\, Hearst Ne
 wspapers\, Microsoft - or even the Mall of America – each owe their sour
 ce of profits to a business model that makes it easy for buyers and seller
 s\, readers and advertisers\, developers and users and shoppers and mercha
 nts to get together and do business. \n\nCatalyst Code is based on the dis
 covery that many of the world’s most important businesses operate this w
 ay. In his presentation\, David Evans will describe the strategic principl
 es used by innovators such as Google\, eBay\, and the New York Stock Excha
 nge (NYSE) to create value for their customers and shareholders. Rooted in
  a new body of economic research\, he will explain how catalysts must defy
  traditional business wisdom to innovate and profit. For example\, he will
  refute the “network effects” strategy that many of the late 90’s do
 tcomers followed to their demise. Instead\, drawing from new research\, an
 alysis and interviews with catalyst businesses\, Evans will explain how ca
 talysts must engineer business models\, and design and price their product
 s so that the platform is attractive for its customers to join.\n\n*Biogra
 phy:*\nDavid S. Evans is the founder of Market Platform Dynamics (MPD)\, a
  strategic consulting firm that helps catalysts develop profitable product
 \, customer and business strategies\, and a leading global authority on co
 mplex business strategy and business models. He is based in Boston and Lon
 don and advises companies in the United States\, Europe\, and Asia.\n\nWit
 h over 25 years of experience working with foremost organizations in the p
 ayment card\, software\, telecommunications\, and digital media businesses
 \, David consults regularly with companies on how to design business model
 s that unleash the hidden value associated with getting multiple customer 
 groups together on the same platform. He does this by applying recent disc
 overies about what makes these complex companies profitable and engaging b
 oards and leadership teams of premier companies in the development of stra
 tegies rooted in these cutting-edge economic principles. \n\nDavid\, along
  with his long time collaborator\, Dick Schmalensee\, are among the early 
 pioneers on the economic science that informs the design of business model
 s\, pricing and incentive structures and product features for multi-sided 
 businesses. This body of work is the underpinning of his latest book Catal
 yst Code: The Secrets Behind the World’s Most Dynamic Companies. \n\nDav
 id is also considered a global authority in the field of competition polic
 y. He chairs the global antitrust practice for LECG which is a multi-natio
 nal expert services firm. He is also Executive Director of the Jevons Inst
 itute for Competition Law and Economics\, and Visiting Professor\, at the 
 University College London and a Lecturer at the University of Chicago Law 
 School. He chairs the editorial board of Competition Policy International.
 \n\nDavid has co-authored several books with Dick Schmalensee. Paying with
  Plastic: The Digital Revolution in Buying and Borrowing (The MIT Press\, 
 2005) has been called the "definitive source on the payment card industry.
 " Most recently\, he was a co-author of Invisible Engines: How Software Pl
 atforms Drive Innovation and Transform Industries (The MIT Press\, 2006)\,
  which tells the story of the most vibrant software engines of all times\,
  and was recently awarded the American Publishing Association’s award fo
 r Best Business Book. \n\nDavid has B.A.\, M.A.\, and Ph.D. degrees\, all 
 in economics\, from the University of Chicago. \n\nOrganisers: \nThomas M.
  Bohné and Paul P. Hwang\n
LOCATION:Seminar Room A\, Institute for Manufacturing\, Mill Lane\, Cambri
 dge
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