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SUMMARY:Local integrated prevention of childhood obesity: lessons from  Am
 sterdam - Professor Jaap Seidell\, VU University\, Amsterdam 
DTSTART:20180202T130000Z
DTEND:20180202T140000Z
UID:TALK95116@talks.cam.ac.uk
CONTACT:Rosa Attwood
DESCRIPTION:Four years ago\, the council and health department of Amsterda
 m set out to establish a long term approach to the issue of overweight and
  obese children\, awarding a sizeable\, structural budget until 2033. A he
 althy life for children is viewed not just as a responsibility of the pare
 nts\, but as a shared responsibility\, shared by everyone who plays a part
  in the life of children\, be it close by and personal (neighbours\, teach
 ers) or from an impersonal distance (legislators\, food industry). The pro
 gramme has steadily been working on building a coalition of partners\, all
  working in their own domain on this issue\, sending out the same message:
  healthy behaviour is normal behaviour. Three simple lifestyle rules form 
 the basis of this message: healthy food and drink\, exercise\, and sleep.\
 n\nFor the evaluation of this\, and similar\, programmes Professor Jaap Se
 idell and team developed the research aims\, concepts and methods of the r
 esearch Consortium Integrated Approach of Overweight (CIAO). CIAO aims to 
 gain theoretical and practical insight into political support\, parental e
 ducation\, implementation\, social marketing and evaluation through five m
 ixed methods sub-studies and to develop\, based on these data\, a framewor
 k for monitoring and evaluation. The innovative research program stimulate
 s sub-studies to collaborate with local stakeholders and to share and inte
 grate their knowledge\, methodology and results. The outputs will support 
 various communities to further optimise the implementation and subsequentl
 y the effects of this approach.\n\nJaap Seidell is Professor of Nutrition 
 and Health\, Dept. Health Sciences\, Section Youth and Lifestyle at VU Uni
 versity\, Amsterdam. He is also Head of the Institute for Health Sciences 
 (2003-2013). \n\nThis seminar will be chaired by Professor Nick Wareham\, 
 Director of the MRC Epidemiology Unit and co-Director of the Institute of 
 Metabolic Science.
LOCATION:Large Seminar Room\, 1st Floor\, Institute of Public Health\, Uni
 versity Forvie Site\, Robinson Way\, Cambridge
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