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SUMMARY:Can mass media really save lives? A public event with Roy Head - R
 oy Head\, CEO of Development Media International (DMI)
DTSTART:20171120T130500Z
DTEND:20171120T140000Z
UID:TALK95986@talks.cam.ac.uk
CONTACT:Miss Eve McCormick
DESCRIPTION:Effective Altruism: Cambridge and Microsoft Research Cambridge
  are delighted to be hosting Roy Head\, CEO and founder of Development Med
 ia International (DMI). DMI runs radio\, television and mobile campaigns i
 n developing countries to change health-related behaviours and improve liv
 es.\n\nIn recent years\, the vast majority of aid money has been spent on 
 improving the 'supply side' (doctors\, hospitals\, teachers\, schools). Cr
 eating demand\, by empowering communities with knowledge and encouraging p
 ositive behaviours\, is also crucial. DMI’s media campaigns use stories 
 which aim to be simple\, funny\, and engaging\, convincing people to chang
 e their behaviours\, as well as providing information.\n\nDMI is dedicated
  to assessing the impact of its work with robust evaluations. This include
 s running a four-year cluster-controlled randomised controlled trial in Bu
 rkina Faso\, the largest\, most rigorous evaluation ever conducted of a ma
 ss media intervention. The trial was a success: the first time a mass medi
 a campaign has been proven to change behaviours. It also allowed the numbe
 r of lives saved to be calculated. Modelling conducted by the London Schoo
 l of Hygiene & Tropical Medicine shows that this is one of the cheapest wa
 ys of saving lives that currently exists.\n\nJoin us for a fascinating tal
 k and Q&A session about the ins and outs of determining evidence of effect
 iveness in development work. \n\nThis event is hosted at Microsoft Researc
 h in Cambridge (on the corner of Station Road and Tenison Road) and is a p
 ublic event\, open to anyone. We’ll start at 1.05pm (so there’s time f
 or students to come from a lecture). Hope to see you there!
LOCATION: Microsoft Research Ltd\, 21 Station Road\, Cambridge\, CB1 2FB
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