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SUMMARY:“Soap cost a dollar”: Jostling with minds in economic contexts
  - Astrid Van den Bossche\, University of Oxford
DTSTART:20180214T170000Z
DTEND:20180214T183000Z
UID:TALK97684@talks.cam.ac.uk
CONTACT:Lucian Stephenson
DESCRIPTION:What does it mean to save up pennies\, spend on gifts\, or dig
  up treasure? Far from being straightforwardly didactic\, children’s pic
 turebooks often embody\, challenge\, and subvert economic ideologies such 
 as the rational agent and the accumulation of capital. In this exploratory
  study\, I unpack the careful use of theory of mind to show how the social
  and cultural dimensions of everyday pecuniary dilemmas are negotiated in 
 these narratives.\n\n*Astrid Van den Bossche* is a DPhil student in Consum
 er Culture at the University of Oxford. Her doctorate examines the iconic 
 Maidenform Dreams advertising campaign (US\, 1949-1969) and introduces cog
 nitive literary approaches to advertising theory and history. Besides this
 \, she also works on topics in children’s economic socialisation through
  literature.\n
LOCATION:Mary Allan Building room 104\, Homerton College\, Hills Road\, Ca
 mbridge CB2 8PQ
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