Abstract

The importance of social media and online marketing to early stage businesses based on innovation and/or technology is the focus of the next StartUp Masterclass supported by the University of Cambridge’s Centre for Entrepreneurial Learning (CfEL) on 26th March. The event, which takes place at Cambridge Judge Business School, will explore the role and application of online marketing, social media and search engine optimisation.

The ability to validate ideas, gather user feedback, reach potential customers – within very short timescales and with reduced budgets – means that the role of social media cannot be ignored. Startups have natural advantages compared to larger established companies, such as flexibility, scale and a lack of historical bureaucracy which can be enhanced by using social media. At the same time, search visibility and traffic matter in order to increase awareness and reach customers; search engine optimisation (SEO) is therefore increasingly important. SEO ties in with almost every aspect of the company web presence, including social channels. So, how do you manage and optimise this complex process? And how do you verify that your efforts in online and social media are paying off?

Two experts in the field will be sharing their knowledge and experiences.

GUEST SPEAKERS

• Eric Swain – Gather & Throw

• Rob Chant – Cambridge Web Marketing Co.

The event starts at 5:45pm and there will be a Q&A session after the presentations. More info at http://www.cfel.jbs.cam.ac.uk/programmes/startup/index.html

Follow us on Twitter @strtupclass or @CfELCambridge

About the StartUp Masterclass programme

The Startup Masterclass programme to support early-stage innovation-based ventures in the East of England. A number of evening seminars are being run in Cambridge, Norwich and Bedfordshire over the next few months. The programme aims to foster an inspiring culture and an enabling environment for the creation and growth of ventures. The focus is specifically on early-stage businesses and small SMEs of less than ten people. It is also for freelancers and individuals who are considering launching their own business venture.

The Startup Masterclass programme is grant-funded by ideaSpace Enterprise Accelerator.