Abstract

This event will lead you through principles, frameworks and ideas about some skills for researchers who are looking for industrial funding – who to target, how to get the first pitch right, how to sell in complex organisations in a lively and interactive day that will include many tips, sharing of experience and enthusiastic discussions.

In a very practical sessions you will develop and deliver an elevator pitch and discuss what works and what didn’t. In the past, several key messages emerged; the importance of finding a gripping example that engages your audience, having a phrase that summarises the pitch, communicating commitment and credibility – and being clear about what you want next!

The afternoon sessions build on the elevator pitches with sales role-plays. Teams of researchers meet with teams acting as industrialists and bringing insights to life with input from researchers who have built real experience of how their propositions will sell and to whom.