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The death of consumerism and how we build a more sustainable future

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Currently almost all current products and materials in our homes and cities are designed to be disposable to drive consumerism. This is causing huge pollution and climate change. To address these problems we need to redesign practically everything and allowing us to replace consumerism with another less polluting economic growth engine. Above all this will require imagination and the development of new fields of materials science to remake our world. I give examples from my research group where we are doing just this: building an imaginative research team that spans the arts, humanities and sciences and together making new materials that seem to do the impossible.

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